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Competitors – structure and usage

Use this folder to keep structured notes about key competitors so the Ziggies Marketing agent can combine them with web_search / web_fetch during research tasks.

Folder layout

  • One file per competitor, for example:
  • competitors/home-ua.md
  • competitors/kutochok.md
  • competitors/zugo-home.md
  • competitors/home-house.md

You can choose any file names; keep them short and self-explanatory.

Suggested template for each competitor

Copy this into a new file (for example competitors/<name>.md) and fill it in:

# <Competitor name>

## Basics
- Website: <url>
- Country / city: <location>
- Category: <home goods / decor / textiles / etc.>

## Positioning
- Tagline / main promise:
- Target audience:
- Price level: <low / mid / high>

## Assortment and strengths
- Key product categories:
- Strengths:
- Weaknesses / gaps:

## Channels
- Website:
- Instagram:
- TikTok:
- Other:

## Mobile application
- iOS (link):
- Android (link):
- Store rating (mark):
- Store rating (position in category):
- 3 random customers review:

## Notes for Ziggies
- What they do better than us:
- Where Ziggies should differentiate:
- Ideas inspired by this competitor:

For the agent

  • When doing research or competitor analysis, read the relevant files in competitors/ and then use web_search / web_fetch to update or deepen the analysis.
  • Keep files short and focused. When something important changes (rebrand, major UX change, new format), update the corresponding competitor file.
  • For the Channels section ALWAYS sratch for the real links