Ziggies – Color palette
Main brand colors. Use these for all marketing and digital assets unless a campaign specifies otherwise.
| Name | Hex | Usage |
|---|---|---|
| Dark blue | #272759 |
Primary dark; backgrounds, headers, strong contrast. |
| Light blue | #59bfc7 |
Accent; links, highlights, secondary elements. |
| Yellow | #fdd735 |
Accent; CTAs, emphasis, highlights. |
| Pink | #f4c7de |
Accent; soft emphasis, decorative, secondary. |
Notes
- Dark blue is the main brand dark; pair with light blue, yellow, or pink for contrast.
- Light blue, yellow, and pink work as accents on dark blue or white/light backgrounds.
- For accessibility, check contrast (e.g. dark blue or black text on light blue/yellow/pink; white or light text on dark blue).