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Step-by-step: where to put logotype, colors, and setup files

Use this guide to add your logotype, color palette, and other brand setup files so the marketing agent and future Ziggies agents can use them.

1. Logotype (logo files)

Where: Put all logo files in:

workspace/ziggies-marketing/brand/logo/

What to put there:

File (example) Purpose
logo.svg Main logo, vector (preferred for web and print).
logo.png Raster version, e.g. for social or email (recommended: transparent background, high resolution).
logo-light.png or logo-dark.png Variants for light/dark backgrounds if you have them.
favicon.ico or favicon.png Site favicon (optional; can live here or in a web repo later).

Steps:

  1. Create the folder if it doesn’t exist: workspace/ziggies-marketing/brand/logo/.
  2. Copy your logotype files into brand/logo/.
  3. Name them clearly (e.g. ziggies-logo.svg, ziggies-logo-white.png). The agent will use whatever you put in this folder.

2. Color palette

Where: Put color definitions in:

workspace/ziggies-marketing/brand/colors/

What to put there:

File (example) Purpose
palette.md Human-readable list of colors (names, hex/codes, usage). Recommended as the main reference.
palette.json Same palette in JSON (e.g. for tools or other agents). Optional.
Export from design tool If you have .ase, .sketch, or similar, you can put them here and reference them in palette.md.

Steps:

  1. Create the folder: workspace/ziggies-marketing/brand/colors/.
  2. Add palette.md with your colors, for example:
  3. Color name
  4. Hex code (e.g. #RRGGBB)
  5. Short note on usage (e.g. “Primary brand”, “Background”, “Text”).
  6. Optionally add palette.json or design-tool exports in the same folder.

3. Other setup files / structure

Where: General brand assets and setup docs go in:

workspace/ziggies-marketing/brand/

Suggested layout:

workspace/ziggies-marketing/brand/
├── 00-brand-facts.md       ← Website, social, language (already there)
├── SETUP-INSTRUCTIONS.md   ← This file
├── logo/                   ← Logotype files (see step 1)
│   ├── logo.svg
│   └── logo.png
├── colors/                 ← Color palette (see step 2)
│   ├── palette.md
│   └── palette.json        (optional)
└── assets/                 ← Optional: other brand assets (fonts, patterns, etc.)

Steps:

  1. Logotype: Follow step 1 above and fill brand/logo/.
  2. Colors: Follow step 2 above and fill brand/colors/.
  3. Extra assets: If you have font specs, pattern files, or other brand assets, create brand/assets/ and put them there. Add a short brand/assets/README.md describing what each file is for.

4. After you add the files

  • The Ziggies Marketing agent will use everything under brand/ (including 00-brand-facts.md) when working in this workspace.
  • You can say in chat: “Use the logo in brand/logo/ and colors from brand/colors/palette.md” for copy or briefs.
  • Future agents (e.g. ziggies-web) can read the same paths for site design and consistency.

If you want to change folder names or add more folders (e.g. brand/typography/), update this file and the agent will follow the new structure.